WooCommerce is a WordPress e-commerce plugin that is open-source. It’s aimed at small to medium-sized online merchants who use WordPress. The plugin, which was released on September 27, 2011, immediately gained popularity due to its ease of installation and customization and the freeware status of the basic product. WooCommerce is a free WordPress plugin that allows you to create an online store by adding e-commerce features to your website. WooCommerce is the most popular and arguably best eCommerce plugin for WordPress, and its integration allows for you to include both great SEO value and e-commerce ability. WooCommerce offers many helpful features, like order tracking, customer engagement, delivery status updates, inventory management, and more. With over 27 million downloads to date, WooCommerce powers 99% of all WordPress stores. WooCommerce has a low degree of difficulty. It’s easy to use for beginner site owners.
FEATURES OF WOOCOMMERCE
Price is likely to be a big consideration when a new store selects a platform. Ecommerce applications vary in price from free to thousands of dollars per year, although the price difference isn’t always proportional to the application’s functionality. As a result, the first incentive to use WooCommerce is that it is completely free to use.
We need to look at WooCommerce’s modular framework to fully comprehend what it is. WooCommerce, like WordPress, has a robust set of functionalities that can be expanded with the inclusion of plugins. WooCommerce users benefit from this modularity in two ways: they have access to thousands of WordPress plugins and themes, as well as hundreds of WooCommerce-specific extensions.
- Vibrant Developer Community
Because WooCommerce and WordPress are both open source, retailers can modify or add core features, develop new extensions, and create custom themes. It’s tough to find developers capable of working on some less popular ecommerce systems, and even if you do, they’re expensive to hire. The WooCommerce advantage in this case is that shops have access to a big pool of developers and WooCommerce experts. It won’t be difficult to find someone to help you with your WooCommerce store if you need it changed. Furthermore, because of its broad use and developer network, ensuring excellent WooCommerce security is considerably easier.
For online stores of all sizes, WordPress with WooCommerce can provide a quick and responsive ecommerce experience. This is a significant advantage of WooCommerce.
- World-class content management
Ecommerce marketing, sales optimization, and search engine optimization all rely heavily on content. Blogging, landing pages, email marketing, and product descriptions are just a few of the content management capabilities provided by WordPress and WooCommerce together. SEO plugins for WooCommerce, such as Yoast WooCommerce SEO, make it simple for retailers to improve their content for search.
|WooCommerce Cost||Basic site||Mid range site||Advanced site|
|Theme||Free WooCommerce theme||Free WooCommerce theme||$35-129 professional theme|
|Extensions||Transaction fees dependent on sales volume||Transaction fees dependent on sales volume||Transaction fees dependent on sales volume, plus $100-400/year for scalable features|
WOOCOMMERCE SETUP PROCESS
STEP 1: Install the plugin
The first step is to set up WooCommerce on your website. You may get it from the WordPress repository for free and then install it on your site. You may even install it directly from your WordPress dashboard.
STEP 2: Access the Setup Wizard
You’ll be requested to walk through a setup wizard after installing WooCommerce. It’s not required, however we recommend reading through it to configure certain important settings.
WooCommerce will ask you to fill out some basic information about your store at this point. This includes the company’s address, the currency you want to use, and whether you want to sell digital or physical goods.Keep in mind whatever you select here.
STEP 3-Choose Your Payment Processors
On the next page, you can choose which types of payments your online store will accept. You can utilize Stripe and/or PayPal by default, as well as offline payments like checks and cash:
Simply select the options you’d like to use, and WooCommerce will set them up. You can also use extensions to add more payment processors to your store, which we’ll talk about later. At Kinsta, we’re big fans of Stripe.
Step 4: Configure Your Shipping Options
You can set the amount clients will be charged for shipping here. You can charge one fee for clients in your preferred zone and another for customers in other areas. You can even provide one or both groups free delivery if you choose.
Step 5: Review Optional Add-Ons
You’ve set up the foundations for your online WooCommerce store at this point. The setup wizard presents you with a few optional add-ons on the next page:
Step 6: Install the Jetpack Plugin (Optional)
Jetpack is a useful WordPress plugin that comes with a lot of useful features. This incorporates security features, as well as other analytics. It’s a valuable addition to your WooCommerce store, but it’s not essential, so you may choose whether or not to install it.
Step 7: Complete the Setup Process
Your WooCommerce is now ready.
A lot of important links can be found here. You can now import products into your store, go back to your WordPress dashboard, or make changes to the settings you just set up.Most likely, however, you’ll want to start adding things right away. Select Create a Product now to continue following our WordPress WooCommerce tutorial.
It uses a child theme based on Storefront, all powered by WooCommerce and some custom code.
They currently accept all major payment cards and use Stripe.com as their payment gateway: Visa, MasterCard, JCB, Discover, Diner’s Club, and American Express card. All prices are charged in US Dollars (USD) and this will be exchanged to your local currency by your bank or card issuer.
If you can log in and access your account, you are using WordPress.com for the Login process. Closing your WordPress.com account will close the linked WooCommerce.com account. If you haven’t connected to WordPress.com or you are unable to access your account, please contact WooCommerce to help delete your account.
If you are looking for a cost-effective solution, and you want to have full control of your online store, then WooCommerce is the best platform for you. If you want something that’s completely hassle-free that has infinite scalability, then Shopify is the better platform for you.
Both WooCommerce and WordPress are open-source software that may be downloaded for free. One of the reasons many people pick WooCommerce is that costs are flexible, much like the program itself – you have a lot more control over what you spend and when you spend it than with most other eCommerce platforms.
WooCommerce is a popular e-commerce platform for a variety of reasons. It’s ideal for small and medium-sized businesses that are just getting started. It’s free, and it has some basic ecommerce features that integrate seamlessly with the WordPress site they’ve already created. However, larger organizations or small businesses trying to expand may find that WooCommerce’s capabilities are outgrowing them, even if they still enjoy their WordPress sites.